Prize Picks
The brand that I selected to talk about is the sports betting app PrizePicks. There is a lot of buzz surrounding this popular app on all social media platforms these last few months. With this brand it's hard to gauge what the public is saying about it because the service they provide is the user making the decision so ultimately they are responsible. Yet I'm sure there are individuals that absolutely despise them for the amount of money they lost on their app and people who are "hooked" after a big win on this app. PrizePicks' brand proposition is marketed as a high-end DFS(Daily Fantasy Sports) site that gives its customers the best chances of "winning big". The company insures that they have 24/7 live support; for any questions that arise with using their app. While ensuring the user of their fast and secure withdrawals to make the user feel comfortable while on the app with their money. On PrizePicks social media most of the com